Tuesday, 2 March 2010

Art fairs: Ceramic Art London

Last weekend I went to Ceramic Art London.
The event was housed at the RCA . It was my first time at this fair and venue. There were 77 different stands, divided in 3 rooms , talks and lots of people buzzing around. I ended up spending more than 5 hours in there, but managed to miss the work of some exhibitors. I realized of this fact when going over the exhibition catalog, back at home, my fault.

I went by the second day which was a Saturday. My first impression was, oh my! too much, too many people, lets get out of here. Nonetheless after paying my £12 entrance ticket I dipped myself in, not chatting at first, just looking. By my second round I started to engage in conversion with those who I knew or liked the work. My acquaintances seemed to be doing well as they were quite relaxed in their attitude. Even if there was a lot of variety in color and shapes, by the end of my first round I had the impression it was all focused around the vessel, functional or not. Just at the end I found some figurative work and there were maybe 2 or 3 more makers of volumes which were not based on containers.

CLR is a major Ceramic event in London. It is a showcase for Ceramics but for the artists is very important to make good sales. I could guess from the artists attitude and stress (not just the red dots) who was selling and who was not. The price of the stalls is very high , from around £600 the smallest to almost £2000, but I was told you just have to pay a percentage in advance and the rest at the end of the fair. The fair lasts for three days and it is organized by the Craft Potters Association

In future years it is a kind of a must for me to apply to this fair and to get in, which is not so easy. There are many fairs like this one, in the ceramic world and in the art world. It is fun to attend but as an artist is another investment to make in order to get my work out and have some remuneration from it. Sadly I can not live from air, even if I could I have to pay my rent and materials and studio rent and transport, and etc, etc. included in this etc is the price for stands at this kinds of fairs. It is all linked.

This year I will do Battersea Contemporary Art Fair. I am looking forward to it. Both as a way of exhibiting my work and as a way of making cash out of it. It sounds bad but it is what it is. In order to produce more work and sustain my practice I need to be purchased . If I do not go to this sort of fairs I have very few chances for my work to be noticed. My work is very time consuming to produce and fragile in nature. It is not possible for me to be moving it from small exhibition to small exhibition risking to damage it, which already happen and none compensated me.

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